Adding meaning to your wardrobe
New
Cotton sweatshirts hand embroidered by SEP Artists who happen to be refugees.
And with every Artist comes a story, and with every stitch they make, they are telling us their story.
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Making Statements
Say who you are without having to speak - R.Z.
Our Story
Born and raised in Dubai, Dana has lived and worked in diverse international cities over the past 20 years including Cape Town, Almaty and Moscow. Inspired by different cultures and with a passion to make a difference, Dana established Rock N’ Shine in 2018, a business specializing in hand-made clothing and accessories from the Middle East, and what started as a passion project quickly turned into a thriving business.
As of May 2022, Dana has moved back to Dubai. She is excited to continue growing her business and sharing her passion with the world.
At Rock N' Shine, they believe that fashion is more than just clothing - it's a way of self-expression and a form of art. They take pride in curating unique, handmade pieces that reflect the rich culture and history of the Middle East.
Our Flagship Brand
WHAT STORY ARE YOU WEARING?
We are proud to be the official distributors of SEP The Brand, a Social Enterprise Project, a luxury fashion and lifestyle business with a social impact focus.
SEP was the first Jordanian private company to set up in the Jerash refugee camp in Jordan in 2013. They work with over 600 embroidery artists who happen to be refugees, whom they treat as colleagues rather than recipients of aid.
In 2020 SEP became a Certified B Corporation, a testimony to their dedication to their people and mission, which is to bring thousands of refugees above the poverty line, empowered by their skills and talent. Women become change-makers and have a positive impact on their community and the world.
In doing so, SEP changes the perception of refugees worldwide.
Payment & Delivery
Payments are processed With Stripe
All payments are securely processed through Stripe, ensuring bank-grade, PCI Level 1 protection. We do not store any credit card details on our servers.
Purchases will be delivered within 72hrs and can be returned or exchanged within 14 days of purchase, with the buyer covering return shipping costs. Items should be in their original condition for a prompt refund.
What Our Customers Say?
One of the best products I have ever bought. High quality hand made scarves 🧣 with lovely colours and elegant taste . In additions to many more products from bags to Kashmir products to accessories to cushions , etc wrapped with love . You are not only buying something you like...
One of the best products I have ever bought. High quality hand made scarves 🧣 with lovely colours and elegant taste . In additions to many more products from bags to Kashmir products to accessories to cushions , etc wrapped with love . You are not only buying something you like...
Amazing products! Quality is flawless and the designs are beautiful. Warming to my heart to have purchased a kuffiyeh I long awaited for. Dana is beyond helpful and lovely! A must go see if you are into authentic items!
Amazing products! Quality is flawless and the designs are beautiful. Warming to my heart to have purchased a kuffiyeh I long awaited for. Dana is beyond helpful and lovely! A must go see if you are into authentic items!
Thank you Dana, for the great service and the amazing product
Thank you Dana, for the great service and the amazing product
Dana has a gift: she knows what is good for you and she has it in stock too! A pleasure to deal with you for the past years xx
Dana has a gift: she knows what is good for you and she has it in stock too! A pleasure to deal with you for the past years xx
Wonderful options, great service, highly recommend 👍👍
Wonderful options, great service, highly recommend 👍👍
The best experience ever. Good quality and thank you Dana for all your advices.😘
The best experience ever. Good quality and thank you Dana for all your advices.😘
Excellent products great service! Needed a present last minute and it was delivered on time
Excellent products great service! Needed a present last minute and it was delivered on time
The most amazing quality products. Not to mention the care and service are second to none! I will always be a supporter.
The most amazing quality products. Not to mention the care and service are second to none! I will always be a supporter.
Beautiful Keffiyeh wrapped up in a gorgeous package with a little gift. Dana was very quick to respond and assist. The bonus is that some of the proceeds goes towards a good cause which is the kind of business I want to support. So very happy with this purchase. Highly recommen...
Beautiful Keffiyeh wrapped up in a gorgeous package with a little gift. Dana was very quick to respond and assist. The bonus is that some of the proceeds goes towards a good cause which is the kind of business I want to support. So very happy with this purchase. Highly recommen...
I have bought 10 keffiyehs for myself and my family. We all love them, the colors are lovely and so diverse. Always keeping an eye on the next one!
I have bought 10 keffiyehs for myself and my family. We all love them, the colors are lovely and so diverse. Always keeping an eye on the next one!
You are buying hundreds of hours, feelings, frustrations, ambitions, good moments.
A piece of soul and a piece of someone else's life.
You will own a piece that is made for you with love.
Contact Us
We'd love to hear from you
Open hours
Monday to Saturday 10:00 AM — 7:00 PM