About our Ethical Fashion Brand

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About Rock N Shine

Dana Odeh

Born & Raised in Dubai,

Dana has lived and worked in diverse international cities over the past 20 years including Cape Town, Almaty and Moscow. Inspired by different cultures and with a passion to make a difference, Dana established Rock N’ Shine in 2018, a business specializing in hand-made clothing and accessories from the Middle East, and what started as a passion project quickly turned into a thriving business.

As of May 2022, Dana has moved back to Dubai. She is excited to continue growing her business and sharing her passion with the world.

At Rock N' Shine, they believe that fashion is more than just clothing - it's a way of self-expression and a form of art. They take pride in curating unique, handmade pieces that reflect the rich culture and history of the Middle East.

Browse Our Collection

Crafted with Heart, Defined by Purpose

At Rock n Shine, we believe luxury should do more than just look beautiful—it should mean something.

Our collections are handcrafted by skilled artisans whose dedication and precision transform natural materials into enduring works of art.

Every purchase supports ethical craftsmanship and sustainable livelihoods. By working closely with artisan communities, we ensure fair wages, dignified working conditions, and the preservation of time-honored techniques passed through generations.

From hand-embroidered cashmere to bespoke home décor, each creation tells a story of beauty, integrity, and purpose—crafted not for seasons, but for a lifetime.

Because true luxury shines brightest when it uplifts others.

Adding meaning to your wardrobe

Featured Articles

Meet DANA ODEH

Growing up Palestinian and witnessing the challenges faced by my own community taught me early on that every person carries a depth we don’t always see. Living in different countries,...

Vests vs. Jackets: Key Differences, Benefits & How to Choose

Vests and jackets each offer unique benefits depending on your climate, activity level, and warmth needs. Vests provide lightweight core insulation and exceptional mobility, while jackets deliver full-body protection against...

Dana Odeh: Championing Ethical Fashion & Heritage Craft

Dana Odeh, founder of Rock n Shine, is redefining ethical fashion by blending traditional craftsmanship with modern design. Partnering with refugee artisans and initiatives like SEP and MADE51, she empowers...

Arab Artisans Revive Heritage Crafts for Modern Markets

A new generation of Arab artisans is transforming traditional crafts—like embroidery, palm weaving, and pottery—into modern, market-ready creations. Supported by cultural initiatives and collaborations with contemporary designers, these artisans are...

Testimonials

Rehab Ali

One of the best products I have ever bought.

High quality handmade scarves 🧣 with lovely colours and elegant taste. In additions to many more products from bags to Kashmir products to accessories to cushions, etc wrapped with love. You are not only buying something you like but also you help refuges and those in need as well. The best gifts for you and your loved ones. Thanks Dana for everything❣️

Djam DJ

Beautiful Keffiyeh wrapped up in a gorgeous package with a little gift.

Dana was very quick to respond and assist. The bonus is that some of the proceeds goes towards a good cause which is the kind of business I want to support. So very happy with this purchase. Highly recommend.

Nisreen El Daly

Amazing products!

Quality is flawless and the designs are beautiful. Warming to my heart to have purchased a kuffiyeh I long awaited for. Dana is beyond helpful and lovely! A must go see if you are into authentic items!

Oumkeltoum Berrada

Thank you Dana,

for the great service and the amazing product.

Ibrahim Vipex

The best experience ever.

Good quality and thank you Dana for all your advices.😘

Chantal Sciarappa

The most amazing quality products.

Not to mention the care and service are second to none! I will always be a supporter.